Archive for the ‘Beer Business’ Category
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Ginger Johnson of Women Enjoying Beer (https://womenenjoyingbeer.com)
This article is the inaugural piece on a planned Series of 10 partnering with World Class Beer.
#1 Busting Myths on Women & Beer
What kinds of myths have you heard related to beer? Try these on for size:
- “Light” beer won’t make you drunk.
- Women only like fruity or sweet beers.
- Beer is a man’s drink.
Perish the thought(s) and bust those myths with us, as we launch our World Class Women series, written by Ginger Johnson, founder of Women Enjoying Beer to share, enlighten and educate female and male consumers about the universal beverage of beer.
Click here to read more at Women Enjoying Beer…
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World Class Beer works hard all across the country to give people access to great beer. As beer distributors, our only profit motivation is to sell beer and we think that Beer Spy helps us to do that, by giving the beer drinker access to information on where the beer is and can be purchased. Beer Spy makes it possible for anyone to search for beer locations nearest their zip code!
What is Beer Spy?
Beer Spy is a complete sales history of each beer distributor in the World Class Beer network. It’s a list of all their brands and products and the locations that are selling them. Each day, we submit many thousands of new records to Beer Spy by importing the sales history of our distributor partners to our website, making them searchable by brewery, beer style, brand and then making it possible for you to search that data to find the beer you want at the beer seller closest to your zip code.
Mobile
It’s also mobile friendly. It renders very nicely on smart phones of all brands as long as they have a web browser. It’s not a native app (we’re working on that!) but all the features of the web version are available on your smart phone right now!
It Only Lists Certain Brands
Yes, though we’d love to list them all and are working towards that goal. Frankly, we list the brands we sell. That’s easy. But we’re always open to listing any other brands, even our competitors brands, as long as we can get the data for them. In some cases, individual brewers are happy to send us that data and we post it to Beer Spy, even though we don’t sell it.
Some of the Locations are Out of Date
Perhaps. We list what we sell and we list those locations for a 90 day period. After that, we drop them from the list unless the location has re-ordered. Most days we list around 45,000 different stores, bars and restaurants across the United States and there’s no way for us to look on every shelf or be certain that the beer is still there. It might have sold out the day it arrived, but that’s why we list telephone numbers and other stores that carry the beer you’re looking for.
It Isn’t Perfect
No, it isn’t. I sort of think of it like Winston Churchill’s take on democracy, it’s the worst possible tool for finding beer, except for every other one that has been tried. I think it’s the best possible solution to provide accurate beer locations on a large scale anywhere. It relies only on facts and it can track many thousands of different beers in many different states.
